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Ads, Fads, and Consumer Culture

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eBook details

  • Title: Ads, Fads, and Consumer Culture
  • Author : Arthur Asa Berger
  • Release Date : January 12, 2020
  • Genre: Social Science,Books,Nonfiction,Business & Personal Finance,Marketing & Sales,Professional & Technical,Education,Language Arts & Disciplines,
  • Pages : * pages
  • Size : 5427 KB

Description

Ads, Fads, and Consumer Culture—now in its sixth edition—provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more, and helps readers understand the role that advertising plays in our lives.


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